I redesigned the homepage for Memorial Sloan Kettering, a premier U.S. cancer center, with an emphasis on narrative visuality while migrating to the Drupal platform.
I proposed a more visual, colourful, and clean homepage that would remind visitors of the thumping music, vibrant energy, shaking pom poms, and passionate participants that make up the Cycle for Survival experience.
My team and I accomplished this by brightening the images, selecting emotional, colourful photos, refining the hero to one image, and expanding the real estate of the hero block. To improve the user experience, we also worked with editors to simplify the copy and clean up the navigation bar and footer.
With our team’s success redesigning Cycle for Survival’s homepage, we were soon asked to manage the overhauling of the Fred’s Team site. Fred’s Team is Memorial Sloan Kettering Cancer Center's running programme, in which every runner raises money for lifesaving cancer research. We were able to adapt learnings from our previous website redesign project and provide an improved user experience for our donors and fundraisers.